Text description provided by the architects. 1111 Lincoln Road was conceived as a framework for changing activities and uses. After several years of successful operation and the economic transformation of Lincoln Road's western terminus it became feasible to further activate the development with a renovation of the existing project and an addition of a new building containing retail and residential units on the empty parcel to the north of the former Suntrust office building.

新建筑平衡了两个看似矛盾的目标 。 一方面 ， 它需要有着强大有力的特征 ， 来吸引林肯路的行人和车辆 。 另一方面 ， 建筑应当对现有的总体规划进行扩建 ， 尽量不占用原有的停车场 。

The new building balances two seemingly contradictory objectives. On the one hand it requires a strong and clear identity in order to attract pedestrian traffic from Lincoln Road. On the other its architecture should extend the existing masterplan while not competing with the 1111 parking garage.