这几个步骤教你打造出最美产品描述( 二 )


步骤5:检查拼写及语法
像Google Docs或Hemingway这样的应用程序能帮忙检查拼写和语法 。 如果产品描述通过了拼写和语法检查 , 那你就再读一两遍 , 然后再发布出来 。 最后成形就是:“This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. So you get more soup with each bite” 。
可选做法1:润色描述
你可能有了一个可行的产品描述 , 但你仍然需要再润色一下 。 以汤匙描述为例 , 你可以尝试添加句子 , 定基调 , 添加能引起消费者联想的句子 , 比如汤匙描述可以改成这样:“Hungry for some hearty chicken noodle or creamy clam chowder? This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. So you get more soup with each bite” 。
可选做法2:添加呼吁性句子
【这几个步骤教你打造出最美产品描述】卖家可以试着在产品描述中添加呼吁消费者购买的语句 , 以汤匙为例 , 可以将“you get more soup with each bite”这句改称呼吁消费者购买的句子 , 如:“Hungry for some hearty chicken noodle or creamy clam chowder? This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. You could take three times as many bites, or you could buy this soup spoon and slurp large” 。

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