处理亚马逊差评的4条黄金守则( 二 )


Thank you for purchasing with us.
I would like to personally apologize for your experience with our [PRODUCT].
We strive to offer the 100% satisfaction for all our customers and will do
whatever it takes to make you happy.
We would be happy to send you a replacement or issue you a full refund.
Please contact us directly at [YOUR EMAIL] to resolve this issue for you.
Thank you for giving us the opportunity to make this right
Sincerely,
[YOUR NAME]
[YOUR BUSINESS]
如果回应得当, 你甚至于能让客户帮你移除这条差评 。 同时, 你还可以做另外一件事:用好评的影响力抵消差评的影响 。
还记得我之前说过的:1个差评的而影响需要12个好评来消除吗?当你有了更多的好评后, 你可以将最先的那条差评挤到最底下, 当潜在客户在浏览产品评论时, 不会一下子看到那条差评 。 而获取好评最有效的方式是设置自动邮件, 为已购买产品的客户发送邮件 。 这一类工具就不得不提一下Rocket
Reply了——我们在Rocket Reply里放了很多很好的邮件模板供你选择 。
邮件模板目录:
Email #1: Delivery Confirmation
Send out immediately after delivery to ensure that the product arrived
safely.
Email #2: Product Follow-up
Send out 3 days after delivery to see if the customer has any questions and
whether or not s(he) is happy with the product. Add additional value by
providing tips or suggestions on how to use the product.
Email #3: Thank You (and Review-ask)
Send out 7 days after delivery. Again, inquire into how happy the customer is
with the product, and ask for a review.
模板:
Email #1:
Subject: Your Product Has Been Shipped!
Hi [NAME],
Thank you for ordering our [PRODUCT NAME]. Your order is on its way, and you
should be receiving it shortly. You can track your delivery here: [ORDER
LINK]
We’re a small business, and we make great effort to keep our customers happy.
Therefore we want to ensure you are 100% happy with your product.
So once your order arrives, please let us know if you have any questions or
if there are any problems with the product. We’ll be sure to address any issues
as soon as possible.
In the meantime, let us know if you have any concerns.
Best Regards,
[NAME]
[BUSINESS NAME]
Email #2:
Subject: Got Any Questions About Your [PRODUCT]?
Hi [NAME],
Thank you again for your purchase! We noticed that your product was delivered
a few days ago, and wanted to check if you had any questions or concerns?
If you experienced any problems, just reply to this email today and we’ll
make it right.
We’ve put a lot of effort into creating [PRODUCT NAME], and we really hope
you enjoy it. To help you get the most out of it, we’ve put together a few
accompanying [TIPS/RECIPES/GAMES/ETC].
You can find them here: [LINK TO TIPS]
If you are happy with your purchase, I’d really love it if you could leave us
your feedback here: [FEEDBACK LINK]
Best Regards,
[NAME]
[BUSINESS NAME]
Email #3:
Subject: How Are You Enjoying Your [PRODUCT NAME]?
Hi [NAME],
It’s been around a week since you got your [PRODUCT] and we just wanted to
check in and see how you were enjoying it?
Again: If there are ANY issues, just reply to this email and we’ll make it
right.
But if you’re happy with your product, I’d like to ask a quick favor. As a
small Amazon seller, we heavily rely on reviews. And I’d really appreciate it if
you could leave us one here: [REVIEW LINK]
It should only take a couple of minutes, and it’d really make a huge
difference for us.
We deeply value your honest feedback.

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