Text description provided by the architects. The adidas NYC Flagship is the largest adidas store in the world and debuts the stadium concept—the purest physical manifestation of the brand. The design sets the mark for a completely new retail direction that aligns with their invigorated brand strategy of focusing on their target consumers; this is a space made by creators for creators.

借助阿迪达斯 “体育场”的概念方向 ， 建筑师采用了以运动员的旅程为理念的设计方案 。 通过把纽约市当作隐喻的“战场” ， Flagship体育场提供了运动员所需的一切装备 。 该设计暴露出现有的混凝土地板、CMU墙壁、现浇混凝土天花板、板形通道和电梯外壳 ， 突出了空间的原始纽约特色 ， 并与大胆的建筑设计相结合 ， 赋予其概念能量 ， 激发消费者的情感共鸣 。

Armed with adidas’s conceptual direction of “stadium” Gensler developed a design with the athlete’s journey in mind. By treating New York City as the metaphorical “field of play” the stadium Flagship provides everything needed to equip the athlete behind the scenes. The design exposes the existing concrete floors and CMU walls cast-in-place concrete ceilings and board-formed tunnel and elevator enclosure which highlight the space’s raw NYC character. This combined with the bold architectural moves gives power to the concept and evokes an emotional response from the consumer.