当消费者离开比赛场地时 ， 运动员与阿迪达斯的旅程就此开始 ， 并通过体育场通道进入商店 。 通道入口的两侧是面向第五大道的两层体育场看台 ， 看台可以用于聚会、观看比赛直播、观看专业人士的演示和讲座、分享产品创新等社交活动 。 无论消费者如何走动 ， 他们都会来到开放区域来试穿鞋子和衣服 。 地下是印刷店 ， 三层是miadidas ， 这些空间可以让消费者通过定制来变身成为创作者 。

The athlete’s journey with adidas begins as the consumer leaves the field of play and enters the store through the stadium tunnel. The tunnel entrance is flanked by a two-tiered stadium stand assembly that faces out to Fifth Avenue. The stands encourage gathering watching live broadcasts of games viewing demonstrations and lectures by the pros sharing product innovations and socializing. Whether the consumer moves up or down they’ll encounter open areas to try on and test shoes and apparel. A print shop in the cellar and miadidas on the third level invites consumers to be creators through customization.