【7个技巧立刻提升沟通能力】销售里有一对概念 KISS VS KILL
There’s a concept in the sales world calledKISS vs. KILL.
KISS-亲吻 是简短的缩写KILL-杀掉 则对应冗长
Keeping it short and simple versus keeping it long and lengthy.
业余的销售员一直念叨不重要的细节
Amateur salesman would “KILL” the sale
结果会“终结”一次销售
by going on and on about unimportant details.
但一个好的销售员 则相反
A good salesman on the other hand would hit
他会直接开门见山
all of the important points in the shortest
单刀直入话题重心 然后结束销售
time possible and close the deal.
第一条 有效率讲话
Tip#1 is to be efficient with your speaking.
高质量的交谈
Conversation is all about quality.
试着剔除这类词语 比如
Try to remove all types of filler words like,
呃 就是 我猜 嗯 啊 你知道吗
“Uhm, Like, I Guess, Well, Uhhhhh, You Know.”
这些词语对谈话没有价值
These words bring no value to the conversation
毫无意义
and they literally mean nothing.
听听下面这段话
Listen to the following paragraph.
这个冬天你做了什么?
What did you do this winter?
嗯 我在这个假期里过得挺好
Well, I had an ok time this break.
这是我第一次参加滑雪
Well, I had an ok time this break.
和几个朋友
with some of my friends and uhm….
嗯 滑雪实际上
well it’s actually a lot harder than it looked.
嗯 差不多就是这样
Uh…that’s about it.
我想我玩得还挺开心的哈哈
I guess I had fun haha.
现在和这段对话比较一下
Now compare it to this,
这个冬天你怎么过的?
“What did you do this winter?”
我和朋友去滑雪了
Me and my friends went snowboarding.
实际上这是我第一次去滑雪
It was actually my first time
滑起来比看上去更难一点
and it was a lot harder than it looked.
注意第二个版本短了很多
Notice how the second version is much shorter,
但传达的信息
but the information being conveyed is the exact same.
然而这听起来人更自信 也更富有经验
However it sounds more confident and even more sophisticated.
别畏惧使用停顿
Don’t be afraid to take pauses
取代填充词作为支撑
instead of relying on filler words as a crutch.
停顿会更有力量 也会强调信息不同的点
Pauses can be powerful and can emphasize different parts of the message.
下面是一个实际有关停顿的例子
Here’s an example of pauses in action
所用的句子和我们之前提到的一样
with the same sentence that we mentioned before.
我和一些朋友去玩单板滑雪
Me and some friends went snowboarding…
实际上这是我第一次滑雪
It was actually my first time but…
但是它比看上去还要难得多
it was a lot harder…than it looked.
第二个技巧是利用停顿
Tip # 2 is to use pauses to emphasize different parts
强调信息的不同成分 以传达给力的讯息
of the message and to deliver more powerful messages.
就总体对话能力而言
The following skill is probably the single most important skill
下面的技巧可能是首要的一个
in terms of overall conversation ability.
如果你能掌握这一技巧
If you can master this one skill,
你就能和任何人
you’ll be able to have endless conversations
聊个不停
with just about anybody.
第三个技巧是“编造”会话
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